Renee P. Walkup, Sandra L. McKee, "Selling to Anyone Over the Phone, 2nd edition"
AM,,,OM | 2011 | ISBN: 0814414834 | 224 pages | PDF | 1,5 MB
Its a fact: more and more organizations are scaling back on their in-the-field sales operations. Todays sales pros have to build relationships and close deals over the phone in less time than ever before. This fully updated second edition of Selling to Anyone Over the Phone is the salespersons ready-reference guide for generating the kind of product excitement that will ensure callbacks, partnering with gatekeepers and decision makers using personality-matching techniques, and generally boosting success rates.